This has paralleled a really bleak interior design trend of doing the same, faded colours and muted grey that make new houses look like waiting rooms and airports instead of places where humans exist.

It's not just a capitalist aesthetic, I think, but the aesthetic conformity of a people _captured by_ capital, who have a viscerally felt incentive to prioritize the resale value of a thing over any sort of joy of living in it.

hachyderm.io/@jalefkowit/11686

Jason Lefkowitz@jalefkowit@hachyderm.io

“Looking at popular colors in 1996, white was still the most popular color at 22.1% of the market, but red was the second most popular color at 20.1%. Now, red cars account for a measly 7% of the market. Black cars were the third-most popular color in 1996 accounting for 14.2% of new cars sold, but in 2025, black was the second-most popular color, with 23.4% of new cars sold painted this low-key shade. Gray has seen the most significant rise in popularity, adorning just 3.6% of new cars sold in 1996, but the dull hue was slathered on 22.9% of new cars in 2025 — up a mind-boggling 528.4%.”

jalopnik.com/2205561/new-car-c

Replying to @mhoye@cosocial.ca

I wonder what the correlation between color spectrums and costs are, in this modern world.

If this proposed cultural and aesthetic capture of genuflecting to inoffensiveness and resale value is real, the other end of that spectrum you'd expect is that "colorful" becomes synonymous with "disposable".

This is an absolutely disgusting idea, genuinely vile, but now I need to keep an eye out.

Replying to @mhoye@cosocial.ca

@mhoye I would instead propose that if greige is “sellable”, then colorful is “durable” or “livable”. If you plan on living in the same house for years and years, you don’t care if you can sell it tomorrow; you make it comfortable to live in for the long term. And that means painting it colors you actually *like*, not that you merely *tolerate*.

Jul 5, 2026, 15:52 UTCen