I told them forced consent was unlawful. Five years later it cost Elkjop €1.8 million

Datatilsynet just fined Elkjop NOK 20 million (€1.8m) for the forced consent in its loyalty club — five years after I told their DPO it was unlawful.

thatprivacyguy.com/blog/elkjop

#gdpr #eprivacy #consent #enforcement #loyaltyclubs #SurveillanceCapitalism #spam #adtech #compliance

I told them forced consent was unlawful. Five years later it cost Elkjop €1.8 million
ALT
Jul 4, 2026, 22:00 UTCen