“Looking at popular colors in 1996, white was still the most popular color at 22.1% of the market, but red was the second most popular color at 20.1%. Now, red cars account for a measly 7% of the market. Black cars were the third-most popular color in 1996 accounting for 14.2% of new cars sold, but in 2025, black was the second-most popular color, with 23.4% of new cars sold painted this low-key shade. Gray has seen the most significant rise in popularity, adorning just 3.6% of new cars sold in 1996, but the dull hue was slathered on 22.9% of new cars in 2025 — up a mind-boggling 528.4%.”

https://www.jalopnik.com/2205561/new-car-colors-most-popular-2026/