Bite Size Economics No.28
'Too often economic analysis conflates aggregated demand with effect demand'.
There's lots of talk of 'demand' in economics, but this is often presented as a society wide total needing to be increased. But, the rich spend their money differently (see BSE 5) & so JM Keynes stressed what was actually needed was 'effective demand'.
If you want to increase demand money needs to get into the hands of those who spend it quickly/everyday.